1 shirt, 100 makers, designers and artists. Every week we have a new collaboration, showing you 100 ways to upcycle, repair or rewear a t-shirt. Turning it into a green & sustainable statement, #100greenstatements. This week it’s shirt #38!
This week we are not sharing a new way to upcycle, repair or rewear your old shirt; but a different way of looking at ownership. We’re diving a little bit into borrowing clothes! The big question to start is: Do you need to own everything that you like? At FOR KEEPS we are all about reuse, so what if you are not the owner of all your things. What if you use items together?
One big communal wardrobe
Think of the concept like a library. If you want to read a book you can buy it, but you can also go to the library. You pick a book, take it home, read it and bring it back when you are done with it. When you translate that concept to clothes you can think of a communal wardrobe / walk in closet, that you can visit, try items, take home what you like, wear it & bring it back when you are done with it. Sounds amazing, right?! So there are a few things to consider:
Is borrowing clothes by definition also more sustainable?
The growing mountain of clothing waste has been a hot topic in recent years. And that’s not so crazy. While the fashion industry continues to produce, 1.2 million items of clothing are destroyed every year in the Netherlands alone. On average, we only wear our clothes 7 times, and yet we continue to buy. Borrowing clothes is increasingly mentioned as a solution. But is borrowing clothes by definition also more sustainable? Read the whole article here (in Dutch)
The rise of fashion rental
We are seeing an increasing number of start-ups and innovative frontrunners offering fashion rental. Varying from one-time rental of a designer dress to a clothing library where you can rent your daily outfit. Who are these challengers who aim to conquer the traditional fashion retail market? And do they really contribute to a circular and sustainable world? Read the whole article here:
Shifting fashion world: from owning to borrowing clothes.
Slowly but surely, the trend in the fashion world is shifting: from buying and owning everything new to exchanging, renting or borrowing clothes. The Netherlands now has about 20 clothing libraries, 8 of which participated in the first Week of the Clothing Library, which took place last week. The principle of such a library is simple: you borrow the clothes for a certain period and only if you really, really, really like it, can you buy it. So we have listed 10 clothing libraries for you. Here you can borrow and exchange clothes (often also online). Read the whole article here (in Dutch)
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How about you, would you like to own or borrow items? Let us know what you think!